LÙCHEN NEW YORK SS23 NYFW
以贯穿 Luchen New York 2023 春夏系列的核心元素——4:5 长方形为起点，我与创意总监Lu Chen及摄影师Harison Huang共同为品牌纽约时装周发布创作了一系列视觉物料。
这个 4:5 的矩形在虚拟与现实之间不断出现，像一扇窗口，连接了本季关于“what-ifs”的想象。我围绕这一元素进行延展，将它应用于不同视觉物料中，呈现系列对于未来、人类与科技关系的思考。
Starting from the key element of Luchen New York’s SS23 collection — a 4:5 rectangle — I collaborated with creative director Lu Chen and photographer Harison Huang to create a series of visual materials for the brand’s New York Fashion Week presentation.
The 4:5 rectangle appears throughout the visuals, acting as a window between virtual and physical worlds and connecting with the collection’s theme of “what-ifs”. I explored and extended this element across different materials, bringing the collection’s ideas around the future, humanity, and technology into the visual communication.
