LÙCHEN NEW YORK SS23 NYFW


Starting with the key element that goes through the SS23 collection: a 4:5 rectangle, I co-created a series of materials for the fashion house Luchen New York’s new season that launched at NYFW with creative director Lu Chen and photographer Harison Huang.

The 4:5 rectangle is constantly interspersed between virtual and reality as a window, revealing the theme that the new collection is an amalgamation of “what-ifs”. It ponders the impending state of humanity as technology continues to evolve alongside it.



以 4:5 长方形这一贯穿 2023 春夏系列的核心元素为起点,我与创意总监及摄影共同为时装品牌 Luchen New York 的新一季纽约时装周发布创作了一系列相关视觉物料。这个 4:5 的矩形在虚拟与现实之间不断穿插,如同一扇窗口,揭示了本季主题——对各种“假设”情境的拼合。它借此思考:当科技持续演进,人类将面临怎样的状态。