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Selected Projects

  1. LÙCHEN NEW YORK SS23 NYFW

  2. Rebranding: Wind H Art Center

  3. Packaging Design

  4. Let the Wind Blow

  5. Ö!2023 Calendar

  6. Pseudo Poster Series

  7. Title Sequence:  The Last Emperor

  8. Invisible Book Cover Series

  9. Book Design: 4′33″

  10. 100 Posters Study

  11. 3D Works

  12. Campaign for Disney

  13. Exhibition Posters

Pseudo Poster Series

[Self-initiated Project][for buy nothing day]

When browsing fashion e-commerce platforms, I was amazed to find that they created a series of impulse buying traps by directly linking the level of happiness in life to expensive items. Merchants have created a pseudo environment by preaching that " owning this item makes your life better". 

I extracted text directly from various e-commerce platforms and incorporated it into a collection of pseudo posters.