Packaging Design
CL: WILDPRAISE AD: XIBIN LI
This is a branding project I worked on during my internship: designing the packaging of a hangover drink for a supplements brand, wildpraise. They launched a series of supplements products targeting young consumers that fit the habits of young people, including this hangover supplement that relieves drunkenness. We chose the wine gourd (a container for wine in ancient), which is common in eastern culture, as the main visual, and gave it a prominent color and metallic appearance to distinguish it from traditional supplements and attract the new generation of consumers.
这是我在实习期间参与的一个品牌项目：为健康生活方式品牌 野赞 设计一款解酒饮品的包装。该品牌推出了一系列面向年轻消费者的保健产品，其中就包括这款能够缓解醉酒状态的解酒产品。我们选用了在东方文化中常见的 酒葫芦 作为主要视觉元素，并赋予其鲜明的色彩与金属质感，以区别于传统保健品，吸引新一代消费者。
CL: ZTA AD: XIBIN LI
ZTA (Zebra Too Angry) is a salon brand dedicated to creating fun hair coloring experiences. Our studio was commissioned to create a new brand identity for them, as well as a set of packaging for their upcoming hair color products that differentiate them from other products on the market. Using lab elements as inspiration, I 3D modeled the Erlenmeyer flask-like bottle.
生气斑马是一个致力于打造趣味染发体验的沙龙品牌，工作室受邀为其设计全新的品牌视觉识别，同时为即将上市的染发产品开发一套包装，以实验室为灵感，我为他们搭建了包装的模型。
