Packaging Design


CL: WILDPRAISE AD: XIBIN LI

This is a branding project I worked on during my internship: designing the packaging of a hangover drink for a supplements brand, wildpraise. They launched a series of supplements products targeting young consumers that fit the habits of young people, including this hangover supplement that relieves drunkenness. We chose the wine gourd (a container for wine in ancient), which is common in eastern culture, as the main visual, and gave it a prominent color and metallic appearance to distinguish it from traditional supplements and attract the new generation of consumers.




CL: ZTA AD: XIBIN LI

ZTA (Zebra Too Angry) is a salon brand dedicated to creating fun hair coloring experiences. Our studio was commissioned to create a new brand identity for them, as well as a set of packaging for their upcoming hair color products that differentiate them from other products on the market. Using lab elements as inspiration, I 3D modeled the Erlenmeyer flask-like bottle.


Final Product&3D Models