Packaging Design
CL: WILDPRAISE AD: XIBIN LI
This is a branding project I worked on during my internship: designing the packaging of a hangover drink for a supplements brand, wildpraise. They launched a series of supplements products targeting young consumers that fit the habits of young people, including this hangover supplement that relieves drunkenness. We chose the wine gourd (a container for wine in ancient), which is common in eastern culture, as the main visual, and gave it a prominent color and metallic appearance to distinguish it from traditional supplements and attract the new generation of consumers.
CL: ZTA AD: XIBIN LI