Wind H Art Center Rebranding

[2022][Speculative Project][概念项目]


Wind H Art Center, established in 2019, is a Beijing-based art institution. It combines avant-garde interior design with a bold selection of artists and expresses the traditional eastern aesthetic in a contemporary way.

The name's literal translation is "sky in the mountain." According to records, the mountain it indicated was built thousands of years ago. The ancients used this mountain as a reference point to calculate the coordinates of the sky and land. Therefore, that mountain is the origin.

I took mountain's origin and its smallest unit, stone, as the starting point.  A visit to this unusually structured museum necessitates insight and some wonderful works frequently necessitate going around to the innermost part to see them. The overlap form is applied here to fit its interior design.


山中天美术馆成立于2019年,是一家坐落于北京的艺术机构。它将前卫的室内设计与大胆的艺术家选择相结合,以当代方式诠释了传统东方美学。

馆名直译为“山中之天(天中山)”。在调研过程中我发现,天中山建于数千年前,古人用此山为基准来测算天地的坐标,因此,这座山也被视为起源。

我以山的“起源”,最小的单位——石头——作为设计出发点,延伸出主要视觉符号。参观这座结构独特的美术馆需要观众充分地洞察,其中一些精彩的作品往往要绕行到最深处才能看到。由此,我将“叠加”的形式运用在设计中,呼应它内部空间的特点。
为视觉考虑,项目中所出现的展览分别来自(1)Pace HK - 何处惹尘埃;(2)山中天艺术中心 - 千重影。